'Happy New Year' trailer spreads like a fire with digital and marketing innovations

Shah Rukh Khan has always been a king of promotions of his films. The "badshah" of Bollywood very well knows the mantra for making his films a success with blitzkrieg promotions. Shah Rukh's Red Chillies Entertainment is leaving no stone unturned to make his upcoming film ' Happy New Year ' a grand success. The trailer of the film was launched at a grand event in Mumbai on August 14 and the makers are in mood to make the trailer reach wide number of audience at a time. They have reached in every nooks and corners of the digital medium.

Talking about the promotion strategy of the makers of ' Happy New Year ', Red Chillies Entertainment has made the best use of all available digital platforms, social media, DTH & Application Economy and Mobile (VAS). Facebook's native video was the first one to have the trailer of ' Happy New Year ' launched in it, as per the report. Then, it was launched on Facebook page of the film as well as on the timeline of all the users, who have subscribed to the app. Apart from this, the trailer of the film was launched on the Twitter native video player. As the makers believe, launching trailer of various platforms helps in developing live, personal and interactive connections with the viewers and only Twitter could offer it. The entire cast and crew of ' Happy New Year ' shared the posters, personalized trailers and moments from the film's production on Twitter. The conventional platform of YouTube also launched the trailer on all channels of the partners (Music Distributors and Film Distributors) along with the official channel of Red Chillies, as per the report.

' Happy New Year ' recorded 4 million total views from all platforms in just 24 hours of its release! Here are the statistics noted from all platforms within 24 hours launch of the trailer.

Twitter

1.5 Billion Impressions only on August 14

5 Hash Tags trending of 'Happy New Year' (PFA Screen Shot Attached)

Facebook

1.5 Million Trailer Views

2.8 Million Post Interaction & over 18 Million FB users reached

Over 360K Likes for the trailer (Highest Ever)

YouTube

Over than 2 Million views across various YouTube Partner Channels

TATA SKY

Reached over 13 Million subscribe of a DTH & each one has to watch channel 100 when they switch on their sets before they go to any other channel of their choice

WHATSAPP

First Film to send out the trailer via WhatsApp

AIRTEL WAP

They have over 15 million visitors every day

SMS

Over 300,000 fans received it via SMS service (missed call facility)

EMAIL

Over 25,000 fans received it via mail