Bollywood diva Madhuri Dixit Nene is the goodwill ambassador of water purifier brand Aquaguard. The actress has pledged to donate water to the needy people. She has also requested everyone to share water with the people who have scarcity of it.
A social movement has been started by Eureka Forbes with the campaign called 'Jal Daan' that encourages people to donate five litres of healthy and clean water to needy ones. Madhuri features in digital film 'Jal Daan' that invites consumers to "make big changes with small steps," Madhuri will be telling importance of water and also attempts to change people's attitude of consuming water, thereby inviting them to make a better world.