The chirpy actress Parineeti Chopra has been picked up as the brand ambassador of the lip care range of Nivea. Parineeti has also done shooting for this brand's ad campaign, reportedly. This campaign follows the theme of 'Best Friend Forever' (BFF).
Parineeti Chopra talked about her association with Nivea by saying that "Nivea is a trusted brand and loved by one and all. My association with the brand goes a long way back. I am really looking forward to an exciting time by being the face of 'Nivea Lip Care'. Best friends bring out the best in you. You fight, you laugh but you can't live without your best friend. I'm so glad that I found my lip's BFF in 'Nivea Lip Care'. I discovered that it is the best moisturizer for my lips and has so many fresh fruity favours. My lips & I just love them!"