Shilpa Shetty turns designer with SSK sarees

No matter how modern an Indian woman get, sarees will always be on top of her mind to carry out her curvy figure with glamour and elegance. Probably, this has made actress Shilpa Shetty to turn into a fashion designer launching her own brand SSK Sarees.

Shilpa Shetty Kundra (SSK) Sarees have been recently launched in Delhi in collaboration with HomeShop 18. She was seen walking the ramp in the orange-yellow saree from her own designer label.

In the media interaction Shilpa called her mother as her inspiration, as she used to wear them to work. Later, when Shilpa herself started wearing sarees, she used to often give her inputs to her designer friends while they were designing the one for her. That's when she coined the idea of designing the six yard sarees for her fans.

Talking about her experience, Shilpa has enjoyed experimenting with unique styles to suit different tastes. She has designed the SSK collection keeping in mind an Indian ethos with modern twist, light fabrics, and embellishments enhancing their richness, with the biggest prerequisite being budget-friendliness.