Sonam Kapoor and Rhea Kapoor launched their signature brand Rheson
Sisters Sonam Kapoor and Rhea Kapoor launched their high street signature brand Rheson's in Mumbai, on Friday.
Akshata Narkar | Updated On: May 13, 2017 05:48 PM
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Style police has always appreciated Sonam Kapoor ’s dressing sense. Well, all thanks to her little sister Rhea Kapoor who is the personal stylist for majority of her looks. Thus, extending their collaboration, together these sisters are now going to style the everyday look of women at Shopper’s Stop.
Sonam and Rhea launched their signature brand Rheson on Friday. It will be now exclusively available at retail outlet Shopper’s Stop.
When asked about the formation of Rheson’s. Rhea said, "Many brands had approached Sonam for endorsement. They wanted to design and start a fashion line with her. But then Sonam came and told me 'Let's make our own brand. Let's do it right."
While, Sonam said, "We wanted to work on something that is owned by us and had our personal touch on every level. The key to the birth of Rheson was to give girls a platform wherein they do not have to spend money to look stylish.” Further adding, “It's like accessible, affordable glamour. We did not wish to create a couture brand. Our forte lies in the fact that our clothes should become your best friends."
Sonam has earlier played the fashionista in her home production, Aisha. While, in real life too, she and Rhea recently styled Alia Bhatt’s look at Bieber’s concert.
