Kartik Aaryan shares why his film ‘Bhool Bhulaiyaa 2’ did so well

Actor Kartik Aaryan is basking in the huge success of his film ‘Bhool Bhulaiyaa 2’. The film was a sequel to Bhool Bhulaiyaa which was a Malayalam remake, headlined by Akshay Kumar and Vidya Balan and was a successful film at the time of its release too. The success of Bhool Bhulaiyaa 2 has brought a new dawn for Bollywood, which found the going tough after the pandemic.

In a recent interview the actor shared, “As far as what I feel, the kind of film this is, it is a community viewing film. I see a lot of Instagram stories by viewers that I am tagged in. In that, many people are enjoying the movie by going to watch the film together, in a crowd. For everyone, it has become an event film, that, ‘let’s go to watch Bhool Bhulaiyaa 2, it’ll be fun to watch together. You tend to enjoy it more when you laugh together and see each other’s reactions.”

The actor even spoke about the digital success of the film saying, “I would also like to share that we got numbers from Netflix and the film has secured the number one position on the global charts for a non-English film and I am really happy that the film is trending globally. I had gone to the theatres and this film has given me a following of a lot of children; a lot of kids. The way they do the ‘Hare Ram, Hare Krishna’ step, it is simply unreal. I didn’t know 3-4-year-old children could talk, forget singing and dancing so fluently.”

Kartik lastly spoke about how rare it is to see a film released first on an OTT platform do well in theatres too saying, “It breaks the myth of OTT hampering theatrical footfalls. It is never an ‘or’. It is always an ‘and’.”