According to John Abraham, promoting films on the Kapil Sharma Show 'doesn't translate into ticket sales.'

According to John Abraham, the industry (along with himself) will stop whipping out 'crap' only if new talent is given the opportunity to perform. The actor stated that he lost himself somewhere along the way and that he wishes to return. John was decided to join his Attack filmmaker Lakshya Raj Anand and music director Shashwat Sachdev in a press conference on the Tried & Refused Productions YouTube channel.

John said, “I had a franchise that worked, and I belted out something that was just the opposite for the second part. Why did I do it? Because I succumbed to the diktats of commercialism. And because it was a part two, I said, ‘Hey, listen…’ And if you see all the part twos that are releasing now, it’s like…”

He further added, “I’m not trying to hard-sell this film. I have no qualms about being ripped apart for something I’ve done badly… The fact of the matter is, if you don’t call a spade a spade, you’re going to be stuck. John also said that he doesn’t believe in item numbers in his films, and sometimes, it shows on his face even on screen.”

Well, the shocking revelation was when he spoke about not going to Kapil Sharma Show. According to Lakshya, who gets "hyper" about the film's marketing, promoting the movie on The Kapil Sharma Show does not translate into ticket sales. He told Lakshya this, citing the exemplar of how The Kashmir Files became a hit without traditional marketing while 'an over-marketed film' failed. "He took me to Kapil Sharma and said, 'I want you on Kapil Sharma.'" I like Kapil; he's a nice kid, but that doesn't translate into ticket sales."