On October 2, also known as ‘Drishyam Day,’ the promotional campaign for the Ajay Devgn-starrer Drishyam 2 will begin
On February 17, 2022, it was revealed that Drishyam 2 had begun production and would be directed by Abhishek Pathak.
BollywoodMDB Team | Updated On: Sep 17, 2022 02:24 PM IST
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The makers also published an on-set still of Ajay Devgn and Shriya Saran, which heightened viewers' anticipation as the first part had become a commercial and critical success. In the two months leading up to the film's premiere, we have learned about exciting developments lately.
What Will Be the Promotional Campaign for Drishyam 2?
According to a source, "Drishyam 2's producers and director, Abhishek Pathak, have decided to launch the movie's promotional campaign on October 2. They believed that beginning their campaign on this date was appropriate because the date had significant meaning in the first section. Additionally, things worked out for them because Drishyam 2 is due on November 18, 45 days after October 2. As a result, the crew unanimously decided to launch the movie's marketing campaign on the federal holiday.
This is a good strategy, according to a sector expert. Since October 2 has come to be associated with Drishyam, viewers would go nuts for it. Ajay Devgn's character in Drishyam, Vijay Salgaonkar, attended Satsang on October 2 and shared pav bhaji with his family on that day. Nowadays, people don't merely forward messages about the birth anniversaries of Lal Bahadur Shastri and Mahatma Gandhi. The commercial effort will therefore start on October 2 to a fantastic response.
About the Movie Drishyam
The film Drishyam is a remake of the same-titled 2013 Malayalam movie. It was directed by the late Nishikant Kamat and featured Ajay Devgn, Shriya Saran, Tabu, Ishita Dutta, and Rajat Kapoor. It was the tale of a good-natured semi-literate man who, after his daughter and wife unintentionally killed a criminal who also happened to be the son of a senior police officer, devised an elaborate and faultless plot. He created a foolproof alibi that he was in Goa having fun and attending the Satsang when the criminal son vanished as part of his scheme.
The sequel to the same movie, made immediately available on Amazon Prime in 2021, is also the basis for Drishyam 2. The remake's stellar cast now includes Akshaye Khanna as well.
