The box office performance of actor Akshay Kumar's 2022 theatrical releases, Ram Setu, Raksha Bandhan, Samrat Prithviraj, and Bachchhan Paandey, was terrible, but at least they all had strong starts. The actor's most recent movie, Selfiee, is an exception to this rule. On its opening Friday, the movie performed worse than last week's failure, Kartik Aaryan's Shehzada. On its first day of release, the Kartik Aaryan movie brought in Rs 6 crore. In terms of both advance reservations and day-of sales, the movie never really took off.
Akshay's opening and box office numbers are the lowest among the cast members, who have all recently had lower numbers. Reports claim that Selfiee, a movie that also stars Emraan Hashmi, only made Rs 3 crore at the box office on its first day and had a 9.95% overall occupancy rate. Even more so than the modest estimate made by industry insiders prior to the movie's debut, the number is lower. On its opening day, his movie OMG Oh My God! brought in Rs. 4.25 crore.
Selfiee featured bankable stars and a sumptuous set. It's impossible to say for sure if the timing was off or if something else was at play. It is certain that viewers now clearly distinguish between movies they want to see on a big screen and those they can wait to see and watch later on a digital device. Driving License, a Malayalam drama, was remade in Hindi as Selfiee. It starred actors Prithviraj Sukumaran and Suraj Venjaramoodu in the key parts and was a big hit.
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