Fossil announces Kriti Sanon as their new brand ambassador

Mimi aka Kriti Sanon is now a Brand ambassador for the renowned accessory brand Fossil in India. Fossil's commitment to authenticity and creative energy, the brand added, is closely linked with the actor's optimism and organic take on fashion. The actor has a unique sense of style and is talented and flexible. Taking to her Instagram, Kriti posed with bag and a watch from the accessory line and wrote in the caption, “Accessorise for self (love) this season Checkout fashion essentials @fossil.in #FossilIndia #FossilStyle”.

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Johnson Verghese, Managing Director, Fossil Group, India onboarding Kriti Sanon said, “We are thrilled to welcome Kriti Sanon as the newest member of the Fossil family. As one of the leading accessories brands in the country, Fossil has always endeavored to design watches, jewelry and leather goods that preserve a unique modern-vintage spirit and exemplify creativity and optimism. Our commitment to authenticity extends to our products as well as our people”. He further added, ““Kriti’s chic, vibrant fashion sense perfectly expresses her authenticity, aligning with Fossil’s brand ethos and commitment towards being true to oneself,” he added.

On the professional front, Sanon was last seen in Hum Do Humare Do (2021) opposite Rajkummar Rao. She has an interesting line up of films in 2022. She will be next seen in Farhad Samji’s Bachchan Pandey opposite Akshay Kumar, Om Raut’s Adipursh alongside Prabhas, Rohit Dhawan’s Shehzada opposite Kartik Aaryan, Bhediya opposite Varun Dhawan and Ganapath alongside Tiger Shroff.