Fronted by Akshay Kumar, Yash Raj Films’ Samrat Prithviraj had a lot of expectations riding on it. However, the film has failed to meet those expectations and the writing on the wall is clear that the audience has rejected it.
Made on a humongous budget, Samrat Prithviraj is struggling at the box office. If reports are to be believed, the lifetime collections of the film in India will be under Rs. 65 crores, which is nothing considering the fact that the makers had spent like a sailor on the making and marketing of the film.
The latest we hear is that Yash Raj Films has decided on an early premiere for Samrat Prithviraj on Amazon Prime Video. The historical war drama will now start streaming on OTT in a span of just 4 weeks.
A trade source tells an entertainment portal, “For their entire 2022 slate, YRF has kept an open-ended contract with prices locked for 4 weeks and 8 weeks. If a film fails, the production house will opt for a 4-week window and if it continues to do well in theatre, the premiere date will be extended to expand the theatrical revenue. Samrat Prithviraj is now zeroed in to premiere in 4 weeks.”
The only two films that the production house has opted for an 8-week digital window are Shah Rukh Khan-Deepika Padukone’s Pathaan and Salman Khan-Katrina Kaif’s Tiger 3. “These are two of the biggest action spectacles of Bollywood and YRF is sure that they warrant the longest possible run at theatres. Hence, the contract is signed and sealed for an 8-week OTT window,” the source signed off.
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