The rapid growth in the Indian start-up ecosystem has also captured the eyes of Bollywood celebs. Many celebs have turned investors into start-up businesses, venture capital, and private equity funds. Many actors have invested their money in various start-ups; even many stars are founders and brand ambassadors for their invested start-ups. Brands like Mamaearth, Nykaa, and Good Glamm Group have investments by Bollywood celebs. At the same time, some celebs have started their start-up ideas, like Ed-a-Mamma, NUSH, and Pravasirojgar. Here we will look at the Bollywood actress who has turned into investors, such as Alia Bhatt, Malaika Arora, and many others.
Actress Deepika Padukone:-
Besides being one of the top Bollywood actresses, Deepika Padukone also leads in investing. She did various investments, counting Drums Food International, the parent company of the flavored Greek yogurt brand Epigamia. She also invested in a tech start-up Bellatrix Aerospace, learning and community edtech start-up, FrontRow. She is also part of a pet care platform Supertails.com and an Electric vehicles start-up BluSmart.
Actress Kajal Aggrawal:-
Kajal Aggarwal invested in D2C ayurvedic brand, termed The Ayurveda Co’s (TAC) $15 Mn Series, during A funding round in November. Param Bhargava and Shreedha Singh were Set up in 2021, and it sells ayurvedic products in three categories: skincare, haircare, and natural makeup. In November, when fundraising, the brand said it recorded 500% growth in revenue from March to October. It was targeting 10x progress by March 2023. As per the reports, TAC has raised $18 Mn in funding.
Actress Anushka Sharma:-
Bollywood actress Anushka Sharma is the founder of the D2C fashion line Nush. she has also invested in many household start-ups. She turned investor with her husband and cricketer Virat Kohli in 2022. Both have invested an undisclosed amount in plant-based meat start-up Blue Tribe. Both are also a part of fintech unicorn Digit Insurance’s funding round from 2020.
Actress Alia Bhatt:-
Actress Alia Bhatt invested in a start-up termed Phool. Co., the start-up, uses floral waste generated from temples and mosques. It will be used to moderate and handcraft into patented organic fertilizer, charcoal-free luxury incense, and other products by flower cycling. She is also an investor in StyleCraker and Nykaa. She recently launched her start-up called Ed-a-Mamma, a kids and maternity wear fashion brand.
Actress Malaika Arora:-
Malaika Arora is mostly interested in health, fitness, and wellness start-ups for her investments. She launched her own brand Malaika Arora Ventures to invest in lifestyle, health, fashion, and wellness brands. The venture is investing in the D2C ayurvedic nutrition brand Kapiva in 2021. She is also a brand ambassador and a wellness mentor at the Kapiva Academy of Ayurveda.
Actress Rakul Preet Singh:-
Rakul Preet Singh invested in D2C nutraceutical start-up Wellbeing Nutrition in April this year. Avnish Chhabria established it in 2019, and it sells vitamins and minerals supplements via its website and offline stores. The business has 2000 outlets in India and 5000 in other countries like the US, UK, UAE, and Germany. The brand has grown 40% month-on-month (MoM) and is present across 600+ cities in India. To date, Wellbeing Nutrition has raised funding of $2.6 Mn from investors.
Actress Shilpa Shetty:-
None other than fitness queen of Bollywood, Shilpa Shetty Kundra, turned investor who invested an undisclosed amount for investment in D2C nutraceutical brands, has Fast & Up and Chicnutrix in 2022. She is a brand ambassador for brands and works together to progress and encourage health and self-care in the country. Shilpa is also an investor in Mamaearth and Simple Soulful.
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