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Ranveer Singh COLLABORATES with Adidas Original, a launch of new spring summer collection 2023; Watch the video!

Ranveer Singh COLLABORATES with Adidas Original, a launch of new spring summer collection 2023; Watch the video!

With the launch of its new campaign featuring brand ambassador and Bollywood actor Ranveer Singh, Adidas Originals has opened the doors to personal expression.

By Alisha Limbachia | Updated On: Jan 25, 2023 04:11 PM IST

Ranveer Singh COLLABORATES with Adidas Original, a launch of new spring summer collection 2023; Watch the video!

The Trefoil uses Ranveer’s allure to democratise access to culture, revive the streetwear aesthetic in high fashion, and inspire the following generation of icons.

The collection's release is backed by a campaign in which Adidas Originals takes over a historically significant Opera House setting with a throwback aesthetic. The images, which were captured by Errikos and House of Pixels, disrupt conventional ideas of exclusivity by contrasting traditional surroundings of luxury with Ranveer’s lighthearted antics as he guides viewers through his trip from the green room to the stage.

Every choice Ranveer makes throughout the movie challenges preconceived ideas of exclusivity and luxury. He reframes events that are often privileged with inclusion by hacking them. He upends social norms about clothes, reinstating the streetwear aesthetic in fashion. Ranveer chuckles, taking in the glow as dazzling spotlights fall on him, "The greatest you can be is an Original."

LOOK AT REEL HERE:

Adidas captioned the reel, “The hallmark of originality is the disruption of old codes. Be Original. Be You. Presenting the timeless court sneakers, Stan Smith styled with the latest Blue Version collection. @adidasindia @adidasoriginals @thehouseofpixels.”

FANS REACTION

As soon as Adidas dropped the reel fans flooded the comment session, one wrote, “Mai to Tera fan ho gaya.” Another commented, “Ranveer after a long time ... keeep it going buddy we need you!” One user complimented him, “Simply the best.” Many fans also called Hot and Handsome, the others reacted with heart and fire emojis.

RANVEER SINGH’S UPCOMING MOVIES

Karan Johar is directing his new film Rocky Aur Rani Ki Prem Kahani, which also has Alia Bhatt in the lead position. For Ranveer Singh to maintain his acting career, this film is crucial. Undoubtedly, we are all eager to see what Ranveer Singh and Alia Bhatt have to give in their new film, which is due to hit theatres on April 28.

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