\'I hate luv storys\' is the proverb Jay lives by. Nevertheless Jay was an assistant director to Veer who was a well-known loving filmmaker of Indian Film Industry, Jay has slight alternative but to exist with bigger than life, lustrous, cinematic love on daily basis. Stuff only gets poorer when he is made to do job under the new production designer on the movie… Simran, with whom he goes halves the strangest primary meet! Simran loves love stories; So much so that even her life has begun to look like one. With her supreme occupation and the ideal boyfriend, Raj, she lives a heavenly, wistful life; One that is impolitely intermittent by Jay\'s sarcasm. The turmoil\'s of Jay and Simran\'s life is paradoxically interwoven with the Love Story that they are working on…. But would Jay and Simran ever discover their personal Love Story – You need to wait till 2nd July for the release of this film to know the answer.