Yeh beep beep beep beep kyu hai, yeh beep beep? (why this beep beep, beep beep)... well that's between the CBFC and that com, coma. You will find them in the Hindi heartland and are known as love commandos, but this mad caper about a website that helps in eloping with your future partner isn't any near to take reality check dear. Amit Roy's RUNNING SHAADI (the beeping of the word com is absolutely weird and it comes again and again) is a failed variation of Yash Raj's BAND BAAJA BAARAAT directed by Maneesh Sharma buffed with a bit of Imtiaz Ali's JAB WE MET

Ironic perhaps, but laughter is a great tool to highlight human misery. For proof of this, as we count down to Oscars 2017, look no further than Roberto Benigni's Best Picture-nominated, Best Foreign Language Film-winning La Vita E Bella (Life Is Beautiful) from Oscars 1998, a tragi-comedy about a Jewish Italian man and his little son in a Nazi concentration camp. La Vita E Bella was effective because it fully understood the heartbreak behind its humour and it did not at any point trivialise the pain of its characters. It takes a genius to walk that line.

Running Shaadi, previously known as Runningshaadi.com but not anymore because Shaadi.com approached Bombay High Court protesting against the title, is a film that is great in patches but is mostly just about okay. The story of Running Shaadi involves Ram Bharose (Amit Sadh) and Nimmi (Taapsee Pannu), a boy and girl who grow up together in Punjab and after a fallout with his boss, Ram joins hands with his friend 'Cyberjeet' (the excellent Arsh Bajwa) to start a website called Runningshaadi.com that organises all that an everyday eloping couple from India would need.

Running Shaadi, cinematographer Amit Roy's first directorial outing, is a film that never finds its feet. So let alone break into a steady trot, it can barely get out of its cramped crouch. That's a shame because this romantic comedy could have been a laugh riot had it been half aware of where it was headed. Co-produced by Shoojit Sircar's Rising Sun Films, Running Shaadi has an off-kilter plot - two friends, one a nerdy dreamer, the other a barely educated salesman, come up with the crazy idea of rolling out a website for couples compelled to elope. The film's lead pair, too, brings a burst of freshness to the could-have-been-quirky rigmarole.

As the title suggests, RUNNING SHAADI (which has been written by Navjot Gulati and Amit Roy) is all about runaway weddings and the repercussions which follow after that. The film starts off with an 18 month flashback of events which has Nimmi (Taapsee Pannu) making a startling confession to Ram Bharose (Amit Sadh) stating that she wrongly timed her physical relation with a guy. Ram Bharose, who works as a salesman in the garments shop owned by Nimmi's father, uses his sharp wit and bails her out of the situation.

Didn't the name of the movie say it all? Yes it's about a business made by helping people run away and get married. Of course apart from the cute chemistry of the actors in the movie, perhaps this film too focusses on unnecessary things. Well, keeping the concept very millennial friendly, the makers have done a good job to deliver a decent romcom. After a series of action and drama films that released in the recent past, Running Shaadi will shine out as a cute romcom.

Bharose (Amit Sadh) who works in a Saree store is madly in love with the owner's daughter, Nimmi (Taapsee Pannu). The girl on the other hand has a liking for him too but after being freshly admitted into college, is embarrassed of admitting a relation with Bharose. After things start to turn rocky between Bharose and Nimmi and his work turning out to be a disaster, he quits his job.

She is open to sex, drinking and buying condoms (an information the film sprinkles, for no reason at all). And yet when it comes to love, she would run away rather than tell her parents. Running Shaadi clearly has some very strange ideas about love and modernity. And stranger still when it comes to modern-day Patna, though at least that lends itself to the film's few moments of genuine humour.

The name of Runningshaadi.com was changed to Running Shaadi when a matrimonial site objected to the film's title. The makers probably didn't realise how much it would eventually hurt the film's flow. It feels like a party pooper and ruins the viewer experience every time the word '.com' is bleeped. But this isn't the only flaw that dogs Running Shaadi.

Growing up we've all heard of stories about couples running away and getting married. While we may not hear a lot about it recently, at least in big cities, in smaller towns it still is a phenomenon. Mix that with technology and you have Running Shaadi, where writer Navjot Gulati and director Amit Roy pen a tight little romcom. And it's not just about eloping. The egalitarian relationship that the leading pair share is commendable yet believable.