Kabir Grewal (Arjun Rampal) plays the role of a maverick film maker who is also a Casanova known for dating multiple girls. Kabir is looking for an inspiration for the script of his next film and eventually finds it in the mysterious master art thief Roy. Kabir begins shooting for the film in the beautiful locale of Malaysia where he finds another film maker Ayesha Aamir (Jacqueline Fernandez) who co-incidentally is shooting for her own film in the same area. Kabir falls for the gorgeous and smart film maker and genuinely longs for her in the movie.
Kabir Grewal casts an actress who looks similar to Ayesha Aamir in his film based on the art thief. Roy's character is played by Ranbir Kapoor and Tia (Jacqueline's dual role) is his female lead in the reel story of 'Roy'. Meanwhile the tale of Roy moves forward with Tia, the story of Kabir and Ayesha rifts apart. The mystery continues as one wonders if Ayesha will accept Kabir after knowing facts about his life and Roy's story.