After getting success in cricket, Shah Rukh Khan is now interested in taking up another venture. And this time it\'s education with entertainment. Yes, reports have come that SRK is entering the education-cum- entertainment space. He is doing so by bringing KidZania, the Mexico-based global edutainment brand, to the domestic market.
ImagiNation Edutainment India is bringing KidZania to India, in which Shah Rukh Khan has 26 percent and KidZ Inc of Singapore has the remaining 74 per cent interest.
Sanjeev Kumar, Director and Chief Executive of KidZania India said, \"We are planning to open three KidZania centres in the country over the next three years. The first one will open in Mumbai early next year\".
He added, \"Our source of revenue will be through tickets, which will be around Rs 700 for a kid, corporate events and CSR activities among others\".
At present, KidZania is present in 7 countries with ten centers. At the centers, kids between the age group 4-14 years can get a kid-centric city experience, which may allow them to learn with fun and entertainment.
After Mumbai, KidZania will be soon opened in Delhi NCR and Bangalore.
So now the wealthy parents can expect their kids to get edutainment at KidZania for which they will have to pay just INR 700 each time the kid visits the centre! It will indeed be a great place to get education-cum-entertainment at such a low cost! SRK needs to be appreciated for this venture.