Indian masses follow the instruction of megastar Amitabh Bachchan , just the way they listen to the elderly person of their own family. That's the reason when he came up with the Polio campaign "Do Bundh Zindagi Ke Liye", the disease got rightly eradicated from its root. Therefore, now government of India hires him with same aim to be the face of "Banega Swaach India" campaign.
In "Banega Swaach India" campaign, Big B will promote the idea of proper sanitation and hygiene in the country. In the recent media interaction, he said the subject was in his mind for a very long time and when he got the opportunity to promote it, he readily accepted it.
Big B has inherited the cleanliness habits from his late-father Harivansh Rai Bachchan, that's the reason whenever he causes dirt at his home; he cleans it by himself without taking anyone's help.