Anushka Sharma’s newly launched apparel brand NUSH is elegant & chic!

Bollywood diva Anushka Sharma has launched her own apparel brand called NUSH! Bollywood divas are fashion icons for many and hence several actresses like Kriti Sanon, Sonam Kapoor among others have started their own fashion labels. The gorgeous diva Anushka Sharma turned entrepreneur with her production venture Clean Slate Productions that backed successful projects like NH10 , Phillauri and now the upcoming film Pari . The lady has now ventured into another outing, which is her signature clothing brand NUSH.

Anushka surely has a very unique style which is a mixture of elegance, grace, and comfort. Following the suit, the actress personally took up this venture in partnership with Suditi Industries Ltd. The apparels will be available at Shoppers Stop in the large format stores, online on Myntra, and across various shop-in-shop outlets across India. The clothing line is exclusively inspired by Anushka's personal style and the lady was largely involved in the process since one year.

In a statement, Anushka Sharma spoke about NUSH at length, she said, “My nature is such, that if I’m choosing to do something, I become completely involved. NUSH, my clothing line is my second entrepreneurial venture after my production banner Clean Slate Films. Now with clothing, I not only had to do something that I really believed in, but also keep in mind that each one of us is unique and have our own dressing styles that suit us.”

“As a young girl, shopping for clothes that suited my sense of fashion under one roof was a struggle. I would end up going to different stores to put together the right casual ensemble. With NUSH, we endeavour to bring fashionable and beautiful clothes that you can wear to work, to college, to an evening do or even just to hang out casually, all under one label. I have personally taken interest in the styles of NUSH, so there’s a bit of myself in all the outfits. NUSH is for every woman who is her own stylist,” Anushka added.