'Entertainment' to face challenge from 'Singham Returns'

Akshay Kumar starrer 'Entertainment' will face a serious competition from Ajay Devgn's 'Singham Returns' in the Independence week. As, the distributers have booked all the single screens across the country from August 15 onwards. There cunning move might make 'Entertainment' run just for a week on single screens.

There's a history behind this faceoff, Reliance Entertainment distributed Akshay's last film 'Holiday - A Soldier Is Never Off Duty' and 'Singham Returns' in a package deal to ensure a wider release and better business for both the films. This is when Ajay's 'Action Jackson' got affected, as it had to push its release date to avoid the clash with 'Holiday - A Soldier Is Never Off Duty' on June 6. Therefore, this time trivia has paid off as 'Singham Returns' gets a wider release with a long shelf life as compared to 'Entertainment'.

But the fortune might take a turn if audience gets in favour of 'Entertainment', which will make the single screen owners to keep the film running inspite of the prior 'Singham Returns' booking.