Kareena Kapoor Khan becomes brand ambassador of Benelave

Bollywood diva Kareena Kapoor Khan has captivated the audience with her acting skills in her movies and the actress enjoys a huge fan following. She has endorsed multiple esteemed brands till now and now, she is going to be the face of a prestigious brand again. Going by the report on Bollywoodhungama, Kareena Kapoor Khan has become the brand ambassador of Benelave, which is a key player in bathroom fittings, sanitary ware and showers. The starlet will be a part of new 360 degree integrated campaign of this brand, whose purpose is to raise visibility and building a strong retail network in tier 2 and 3 towns in coming period.

Mr. Sandeep Somany, JMD – HSIL Limited talked about the brand and Kareena as their new brand ambassador by saying “Benelave is positioned as an entry level brand to attract new consumers in new markets. The competition in these markets has high proliferation of local, regional and other branded players. So, we decided to go ahead with a celebrity led brand strategy as the best route to build brand awareness and brand equity. We zeroed on Kareena Kapoor Khan for her popularity among the masses, versatility as an actress and as a person who respects family values. Her personality traits will resonate well representing 'Benelave'. Help to cut through advertising and product clutter, create a brand narrative and be heard. I am sure this will be an invaluable partnership".

Kareena Kapoor Khan stated “With the bath space evolving gradually as a space to relax and rejuvenate, 'Benelave' as a brand spells freshness, elegance and durability. I like the fact that 'Benelave' embraces the preferences of consumers and offers a wide and elegant range of faucets and bath accessories that meets their needs.”

Kareena’s list of brand endorsements include various brands like Vivel soap, Boroplus, Lakme, Head & Shoulders, Berger Paints, TETLEY’s Green Tea, Philips Hair Styler, Sony, Limca and much more.