Krrish 3 signs merchandising agreement with Dream Theatre
The most awaited superhero movie of the year 'Krrish 3' signed a two year merchandising and licensing deal with Dream Theatre agency.
Friday Release Team | Updated On: May 22, 2013 07:57 AM
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No wonder, all the eyeballs are set on the most awaited ' Krrish 3 ', a superhero flick starring Hrithik Roshan . Is it really needed to say that this Sci-fi movie is one of the most expected Bollywood sequels? Well, everyone is looking forward to this big-budget film. It has been learnt that ' Krrish 3 ', which is under production phase right now, has signed a two year merchandising and licensing deal with the Dream Theatre. Dream Theatre is a brand licensing firm in Mumbai.
The talent management and Carving Dreams, an entertainment agency assisted in committing a deal. It would be comprising of five movie releases - two animated versions of Krrish series, named 'Kid Krrish', which will be showcased on Cartoon Network prior to the actual release of ' Krrish 3 ' and two more animated 'Kid Krrish', which would be aired post the release of ' Krrish 3 ' on the silver screen.
The producers of ' Krrish 3 ' are anticipating that, this will be one of the most marketed movies of the year. From the merchandise and digital activation, this Sci-fi superhero flick is assumed to fuel the sales of nearly US$ 3 million. This also encompasses online gaming part and animation-related licensing.
Dream Theatre handles the licensing rights for popular international brands, such as DreamWorks Animation, Angry Birds, Noddy, Power Rangers, and Discovery Kids. Now, ' Krrish 3 ' would be undeniably a great add up in the list of this agency.
