Shah Rukh Khan to feature in Bengal tourism ad

Bollywood "baadshah" Shah Rukh Khan is now going to shoot for an ad that aims at promoting West Bengal's tourism potential. SRK is also the brand ambassador of Bengal and he will be in Kolkata in this month for an indoor shoot, as told by Bratya Basu, the State Tourism Minister. He also added that Bengal's variety will be showcased through this ad film and a clippings series.

The budget of this ad is around Rs. 8 crore and it will highlight the scenic Darjeeling hills and Dooars in north Bengal. Apart from this, the ad will also display the coastal areas as well as Bolpur's rural rustic locales of Santiniketan.