Siddharth Wants To Focus More On Online Promotional Activities!

Actor Siddharth Malhotra is choosing the smarter way! The 'Ek Villain' star who will be next seen in the upcoming film 'Brothers' also starring action maestro Akshay Kumar has apparently instructed his publicity teams to focus more on the online activities. The young star who has established himself in the industry in a short span of time, also has a created a huge fan base.

According to a leading daily, the actor wants his publicity team to focus more digitally for the promotional aspects of his and his films. Siddharth feels that the social media platforms allow actors to interact with their fans and audiences in innovative manners. Hence, the young star wishes to devote more time to these platforms and explore the wide scope that they offer.