Amul has time and again come up with topical advertisements celebrating various aspects of life. And since films are an important part of our lives, how can the prestigious brand not create something memorable around the same.
Amul has congratulated the makers of KGF: Chapter 2 (2022) on the phenomenal success of the period action thriller through its latest topical advertisement, featuring the pan India film's lead star Yash.
The multilingual film, which also features Sanjay Dutt, Raveena Tandon, and Srinidhi in lead roles, hit cinemas on April 14 in Kannada, Tamil, Telugu, Hindi, and Malayalam.
The official Twitter account of Amul posted the topical on its page on Tuesday, with the tagline: "Period action blockbuster has massive box office success!"
#Amul Topical: Period action blockbuster has massive box office success! pic.twitter.com/4SW2fHfAHZ— Amul.coop (@Amul_Coop) April 19, 2022
The topical featured Yash as his character, Rocky—an orphan who rises from poverty to become the king of a gold mine in the Kolar Gold Fields, a mining region in Karnataka—posing with his bike and holding a slice of bread smeared with Amul butter.
"Koolar mein gold rakho! Say Yash to it," the topical read, in a reference to the gold fields where the film is set.
According to the makers, the Hindi version of the film alone has netted ₹238 crore at the box office. It is expected to zoom past the ₹250 crore mark by Wednesday.
Directed by Prashanth Neel, KGF: Chapter 2 is produced by Hombale Films.
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