Star Bharat, the new version of Life OK, gets its logo and anthem!

From Star One to Life Ok and now Star Bharat, Star India is all set to rebrand one of its most popular general entertainment channels. With Life OK becoming Star Bharat, all the ongoing shows on the channel, like Ghulaam and Chandrakanta, will come to an end, and several new shows will be launched as the new channel with a new brand identity goes on air.

Star India launched the new logo for Star Bharat yesterday along with an anthem and a slogan which reads 'Bhula De Darr!'

Life OK came into being when Star One went into an overhaul in 2011, with Madhuri Dixit as the channel ambassador. An array of shows were launched to give a strong positioning to the channel. Years went by, but the channel just could not enter the top reckoning ever. And now, almost 6 years later, Life OK is being rebranded as Star Bharat. Hope the new move pays off well for the makers.