Heir to a billion-dollar automobile empire, Rajveer Grewal has it all, a loving family, riches of the world, and a dream job designing cars. He falls head-over-heels in love with Madhuri, who is a strong advocate of social justice and equality. To his dismay, Rajveer learns that she 'hates' all rich people and will have nothing to do with a rich boy like himself. In a sweeping stance of romance, Rajveer decides to give it all up and pretend to be the 'poorest of the poor' in order to win her affection and love.

A comedy of errors ensues as Rajveer and his ultra-rich lavish family attempt to play the parts of poor slumdwellers and in doing so turn into a dysfunctional bunch of over-the-top actors.

As this "riches to rags" story takes one hysterical turn after another, how long will they succeed in keeping up this charade?

And is there something Madhuri is hiding from the family herself?

Find out how it all culminates into the funniest, most lovable romantic comedy of 2012!